ASUS looking to bring ASRock back into the fold?

Posted on Monday, October 01 2012 @ 17:17 CEST by Thomas De Maesschalck
ASUS logo
About ten year ago ASUS spun off its entry-level motherboard production into a new brand named ASRock. Over the years, ASRock gained quite a lot of marketshare and they're now the third biggest motherboard shipper, with 8 million units anticipated to ship this year. Former parent company ASUS is still number one with 23.2 million units estimated to ship in 2012, and Gigabyte has a second place with 19 million units.

A report by SemiAccurate claims ASUS is now worried about ASRock getting too large, and that the company has made a bid for ASRock's motherboard division. According to the article, ASRock's parent company Pegatron, which is basically ASUS' former manufacturing arm, is essentially fine with the terms.

SemiAccurate adds that if the buyout goes through, ASUS will become by far the largest motherboard maker, and speculates that the already unhealthy industry would likely collapse into two players before people realized what happened.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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