TBreak had an interview with Huawei about Emotion UI, the company's upcoming Android skin. You can read it over here, and see the interface in action in the YouTube clip below.
What was the reason for developing a new UI?
The development of the Emotion UI stems from our ongoing commitment to make it easier for people to enjoy the world’s most advanced communication technology. We felt that there were opportunities not yet explored in the market, and as a result the Emotion UI is able to simplify certain functions within the Android OS whilst giving users the freedom to personalize their phone’s software in some exciting new ways. Overall, the user interface provides valuable additions to the stock Android as it improves the device usability and the navigation process.