First AMD Hondo-based products expected by mid-November or later

Posted on Friday, Oct 12 2012 @ 14:46 CEST by Thomas De Maesschalck
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Earlier this week AMD revealed Hondo, a new dual-core 1GHz APU with a 4.5W TDP. Now DigiTimes heard some details regarding when we can expect the first tablets based on the Hondo APU, it appears it will be mid-November, at the earliest. AMD has yet to announce its partners for Hondo APUs, and DigiTimes heard quite few vendors will adopt the platform. To be able to gain marketshare, AMD would need to offer Hondo at a more budget friendly price, the sources said.
The sources pointed out that vendors' new tablet projects are mainly focusing on ARM/Android or Intel/Windows 8 combinations; therefore, tablets with AMD platforms are unlikely to appear until a later time.

However, if AMD is able to offer Hondo at a friendly price point, there is still a chance for the company to gain share in the market, the sources added.

As for AMD's director of Global Product Marketing John Taylor's recent estimate that a Hondo-based tablet should not have a price of more than US$899, the sources pointed out that Asustek's Windows RT tablet is expected to be priced between US$599-699 and Microsoft's Surface will also put strong pressure on the pricing of Windows 8 tablets; therefore, US$899 is still not friendly enough and US$699-799 will be the best price range for Hondo-based machines.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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