Canonical's skunkworks project (named after Lockheed's secretive R&D Skunk Works unit) will offer something for everyone, Shuttleworth stated the new features will range from “webby, to artistic, to scientific, to glitzy, to privacy-enhancing, to analytical.”
“We’ve … figured out that critics will be critics whether you discuss an idea with them in advance or not. Working on something in a way that lets you refine it till it feels ready to go has advantages: you can take time to craft something, you can be judged when you’re ready, you get a lot more punch when you tell your story, and you get your name in lights.”Source: ExtremeTech
Ubuntu 12.10 Banshee media playerIn short, Shuttleworth is upset at the panning that Canonical’s Unity interface received — and he also wants better, broader, more excitable news coverage when new versions of Ubuntu drop.