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Apple stock 20 percent below high, Mac sales slumping

Posted on Thursday, November 08 2012 @ 10:55:47 CET by

Apple logo
Yesterday Apple's stock entered a bear market as the stock ticker hit $558 on the closing bell, a five month low and more than 20 percent below September 21st' all-time high of $705.07.

One of the latest pieces of bad news for Apple is that sales growth of Mac computers is falling back. The Cupertino company targeted 30 percent growth in 2012, but Taiwanese Apple supply chain makers told DigiTimes that actual growth is now expected to be only 7.5 percent. The sources indicated that the main reason for the lower than originally expected shipments in the fourth quarter are sluggish sales of the new MacBooks that were revealed at the end of October.
Apple shipped 12.824 million MacBooks in 2011, the sources cited IDC as indicating. The target growth of 30% means that shipments in 2012 should reach at least 16.67 million units, the sources explained. While Apple shipped 9.783 million MacBooks during the first three quarters of 2012, its latest shipment estimates released to its supply chain is four million units for the fourth quarter, meaning a total of 13.783 million units for the year, the sources pointed out.



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