NVIDIA CEO says Grey chip to gain firm larger part of smartphone market

Posted on Friday, Nov 16 2012 @ 12:03 CET by Thomas De Maesschalck
Speaking to analysts during the company's quarterly earnings call last week, NVIDIA CEO Jen-Hsun Huang revealed that the firm is taping out Grey, a SoC that integrates the Icera 410 modem (with 4G/LTE) on the same chip as the Tegra 3+ chip. Huang said this product has a real shot at getting NVIDIA into a larger part of the smartphone market.

Additionally, Huang also said they're ramping into the marketplace with the next-generation Tegra 4 (aka Wayne), which will power future superphones.
Jen-Hsun Huang - Co-Founder, Chief Executive Officer, President and Director

Well, we're taping out products now. We're taping out products, our integrated product now. And that's really the product that, that in about a year's time frame, will really, really matter to get us into a larger part of the smartphone market. In the meantime, we're also ramping into the marketplace our next-generation application processor. And so we're looking forward to a new generation of Super Phones that will be in. And so but the real big opportunity is going to come with integrated 4G modem, a processor that we internally call Grey.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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