NVIDIA CEO says Grey chip to gain firm larger part of smartphone market

Speaking to analysts during the company's quarterly earnings call last week, NVIDIA CEO Jen-Hsun Huang revealed that the firm is taping out Grey, a SoC that integrates the Icera 410 modem (with 4G/LTE) on the same chip as the Tegra 3+ chip. Huang said this product has a real shot at getting NVIDIA into a larger part of the smartphone market.

Additionally, Huang also said they're ramping into the marketplace with the next-generation Tegra 4 (aka Wayne), which will power future superphones.

Jen-Hsun Huang - Co-Founder, Chief Executive Officer, President and Director

Well, we're taping out products now. We're taping out products, our integrated product now. And that's really the product that, that in about a year's time frame, will really, really matter to get us into a larger part of the smartphone market. In the meantime, we're also ramping into the marketplace our next-generation application processor. And so we're looking forward to a new generation of Super Phones that will be in. And so but the real big opportunity is going to come with integrated 4G modem, a processor that we internally call Grey.