DigiTimes reports Acer is aggressively pushing its tablet shipments. The company aims to become more dominant in this market in 2013, as part of three major operating strategies for the new year. The other two are to raise the company's brand position and to expand the gap with competitors in the touchscreen notebook market. Acer expects to ship 1.8 million tablets this year and hopes to significantly raise the volume in 2013.
Acer originally believed that tablets would soon lose their attractiveness to consumers helping notebooks to regain their influence; however as market watchers and IT players mostly estimate giant growth in tablet shipments with volume to surpass those of notebooks in 2013, Acer has started turning aggressive about pushing its tablet shipments.
For 2013, Acer will have three major operating strategies – raising its brand position, pushing its tablet shipments, and expanding its gap with competitors in the touchscreen notebook market, according to company chairman JT Wang.
Acer is already set to announce new products in early 2013 and will also release Windows 8 Pro tablets in the second quarter of 2013, Wang noted.