Dell vice chairman Jeff Clarke confirmed at the Dell World Conference in Austin that the PC maker is giving up on Android phones and tablets. The company has had very little success in these markets and has decided to double down on Windows 8 instead.
So why dump Android? According to Clarke, “It’s a content play with Android”. “Amazon is selling books and Google is making it up with search. So far we couldn’t find a way to build a business on Android.” Underpowered, uninspired hardware could also have had something to do with it, but we aren’t surprised they didn’t list this as a reason.
So if Dell is giving up on Android, what comes next? The company claims its doubling down on Windows 8, and the enterprise market.