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Tablet ownership in US doubled this year to 19 percent

Posted on Thursday, December 20 2012 @ 14:04:14 CET by


A Forrester Research report reveals that the overall Internet penetration rate has stabilized at 79 percent, the same number the company found in 2011. This number represents the percentage of US adults that go online at least once a month. The amount of daily Internet use among US adults that are active Internet users on the other hand grew to 84 percent, up from 78 percent in 2011.

One of the reasons for the increase in daily Internet use is the rise of smartphones and tablets. Forrester reports about half of US online adults now own a smartphone and two-thirds even own multiple Internet-capable mobile devices. The number of tablet owners now stands at 19 percent, double as much as in 2011.

Forrester tablet ownership survey
One trend that the Forrester report, which includes survey data from nearly 60,000 consumers in the U.S. and Canada, also notes is that 43 percent of consumers now connect to the web with their TVs. Forrester, just like similar surveys, found that most of these users rely on their game consoles to do so (42 percent), while connected TVs (19 percent) and Internet-connected set-top boxes like the Roku or Apple TV are only being used by 14 percent.
Source: TechCrunch



 



 

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