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AMD Vision branding about to get axed

Posted on Friday, December 28 2012 @ 17:56:30 CET by

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The Tech Report writes AMD is rumored to drop its Vision branding. According to a report by Semi Accurate, AMD will completely remove the Vision name from new PCs and product literate. Future PCs with AMD chips will no longer get a Vision sticker, instead they will simply tout the processor series plus the word "platform". For example: "AMD A10 platform", "AMD E2 platform", and so forth.
At least, that's the rumor. A visit to AMD's website still shows prominent Vision branding in the APU section. The current labels—Vision E1 and E2; Vision A4, A6, A8, and A10—aren't too different from what SemiAccurate proposes, since they already emphasize AMD's APU families. However, getting rid of the mildly confusing and arguably pointless word "Vision" ought to simplify things a little.

AMD first introduced Vision branding in September 2009. "VISION Technology from AMD breaks the model in how PC benefits are communicated," the company said at the time. "Rather than the traditional model, which focuses on the technical specifications of individual hardware components, VISION communicates the value of the whole system and demonstrates the combined processing power of both the CPU and GPU to deliver a superior visual experience to mainstream PC users."



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