At least, that's the rumor. A visit to AMD's website still shows prominent Vision branding in the APU section. The current labels—Vision E1 and E2; Vision A4, A6, A8, and A10—aren't too different from what SemiAccurate proposes, since they already emphasize AMD's APU families. However, getting rid of the mildly confusing and arguably pointless word "Vision" ought to simplify things a little.
AMD first introduced Vision branding in September 2009. "VISION Technology from AMD breaks the model in how PC benefits are communicated," the company said at the time. "Rather than the traditional model, which focuses on the technical specifications of individual hardware components, VISION communicates the value of the whole system and demonstrates the combined processing power of both the CPU and GPU to deliver a superior visual experience to mainstream PC users."
AMD Vision branding about to get axed
Posted on Friday, December 28 2012 @ 17:56 CET by Thomas De Maesschalck