Su said her lack of experience in PCs, the source of 80 percent of AMD's business, has been an asset in developing new strategy.
"I'm a big believer in using the best IP for a given application. It's because I'm not a long-time AMDer," Su said.
"There is a mentality that if you're a long time AMDer that we're x86, we know what we're doing and it's just about building better x86 devices," she said. "Much of the transition over the past year is that now we're a system-on-a-hip company. That's the future and we'll deliver the best technology for our growth markets."
AMD: Engineers warming up to SoC mentality
Posted on Thursday, Jan 10 2013 @ 10:22 CET by Thomas De Maesschalck