AMD: Engineers warming up to SoC mentality

Posted on Thursday, Jan 10 2013 @ 10:22 CET by Thomas De Maesschalck
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AMD's Lisa Su revealed to Reuters that veteran engineers at the company are warming to the new ways of doing things. Su has a background in embedded chips and claims her lack of experience in PCs has been an asset in developing AMD's new SoC-oriented strategy.
Su said her lack of experience in PCs, the source of 80 percent of AMD's business, has been an asset in developing new strategy.

"I'm a big believer in using the best IP for a given application. It's because I'm not a long-time AMDer," Su said.

"There is a mentality that if you're a long time AMDer that we're x86, we know what we're doing and it's just about building better x86 devices," she said. "Much of the transition over the past year is that now we're a system-on-a-hip company. That's the future and we'll deliver the best technology for our growth markets."


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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