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Online Strategic Marketing Skills Validation for IT Professionals with Adobe Certification Exams

Posted on Monday, January 21 2013 @ 11:21:16 CET by

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Adobe’s Test & Target platform is among the solutions used by online marketing specialists and IT professionals to align customer needs and business requirements to produce a highly successful, efficient and congruent marketing campaign. Adobe offers a Test & Target certification exam through which candidates can demonstrate their ability to put Test & Target to work for any enterprise by developing campaigns that not only meet business requirements but produce positive end-user experiences as well.

The Adobe Test & Target certification exam consists of 75 multiple choice questions covering all aspects of the program’s features and functionality. Included in the required subject matter for achieving a passing score are the topics of campaign management, ad box development and redirects, end-user steps and behaviors, parameter definitions, among others. Successful candidates must understand both the basic concepts and functionality of Test & Target, as well as how to effectively use the program as an online business tool capable of positively impacting the bottom line and the customer or client experience.

Candidates for the Adobe Test & Target certification exam are recommended to gain hands on experience with the program and to complete Adobe training, though neither are prerequisites for exam qualification. Utilizing online prep services like TestsLive.com that offer practice exams and tutorials is also a recommended component of a successful exam preparation plan.


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