. While the company does not disclose details, it looks like those designs wins are next-generation game consoles from Microsoft Corp. and Sony Corp. Moreover, it appears that AMD is changing its game console business model.Source: X-bit Labs
“We have strong design wins for our embedded and semi-custom APUs. Initials products based on these APUs are expected to launch later this year, driving our embedded semi-custom business to more than 20% of our revenue mix by the fourth quarter,” said Rory Read, chief executive officer and president of AMD.
Last year embedded products – including embedded accelerated processing units (APUs), embedded central processing units (CPUs), embedded chipsets and embedded graphics processing units (GPUs) – accounted for roughly 5% of AMD’s revenue of around $5.42 billion, which was $271 million.
AMD: Consoles to make up 20% of Q4 revenue
Posted on Thursday, Jan 24 2013 @ 13:17 CET by Thomas De Maesschalck