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NVIDIA VP: Engineers need better design tools

Posted on Wednesday, January 30 2013 @ 15:40:06 CET by

During a keynote address at the Designcon conference, Jonah Alben, NVIDIA senior vice president of engineer, stated that engineers don't complain enough. Alben said engineers must demand better electronic design automation (EDA) tools to keep up with quickening design complexity. Full details at EE Times.
Cultural complacency and "uncomplaining" engineers are stunting EDA tool investment and preventing IC companies from keeping up with quickening design complexity, a senior engineering manager at chip vendor Nvidia Corp. said Tuesday (Jan. 29).

"Engineers don't complain enough," said Jonah Alben, Nivida's senior vice president of engineering, said during a keynote address at the DesignCon conference here.

"Engineers like myself tend to ultimately figure out a way to live with whatever environment they're put into," he said. "They don't speak up when everyone else is speaking up in the company about what we want to see in the next-generation product."



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