NVIDIA VP: Engineers need better design tools

Posted on Wednesday, Jan 30 2013 @ 15:40 CET by Thomas De Maesschalck
During a keynote address at the Designcon conference, Jonah Alben, NVIDIA senior vice president of engineer, stated that engineers don't complain enough. Alben said engineers must demand better electronic design automation (EDA) tools to keep up with quickening design complexity. Full details at EE Times.
Cultural complacency and "uncomplaining" engineers are stunting EDA tool investment and preventing IC companies from keeping up with quickening design complexity, a senior engineering manager at chip vendor Nvidia Corp. said Tuesday (Jan. 29).

"Engineers don't complain enough," said Jonah Alben, Nivida's senior vice president of engineering, said during a keynote address at the DesignCon conference here.

"Engineers like myself tend to ultimately figure out a way to live with whatever environment they're put into," he said. "They don't speak up when everyone else is speaking up in the company about what we want to see in the next-generation product."

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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