Taiwanese motherboard maker ASRock has set its motherboard shipment goal for 2013 at 8 million units, up from 7.7 million units in 2012. Last year, ASRock was the third largest motherboard maker, following Asustek and Gigabyte. Shipments of motherboards account for 90 percent of ASRock's revenue, while its HTPC business is at 5 percent and its server and embedded products has the remaining 5 percent.
Hsu noted that Intel's action of quitting the branded motherboard industry will provide ASRock a good opportunity to expand its shipments in 2013. China will remain one of the company's major focuses for 2013 with shipments to the country expected to account for around 30% of the company's total shipments in 2013, up from 20% in 2012.
In addition to motherboard products, ASRock has also been aggressively entering the industrial PC (IPC) market, and although the company has not yet earned any profit from the business, it is still confident about achieving growth in the near future, Hsu noted.