FUD Zilla heard from its sources that AMD spent around $4 million to secure the Never Settle and Never Settle Reloaded game bundles.
The promotion is supposed to boost AMD sales in the high-end market, and it raised a few questions among the competition. We talked with a few AMD executives over the last few weeks and we have learned that the company wants to focus on graphics and prove the world that they are a worthy competitor.
AMD’s high end cards might not win head to head against Nvidia in sheer performance numbers, so the bundle should offer a bit more bang for buck. It remains to be seen if this promotion can boost AMD’s sales in the high end, but we are sure that AMD will turn the bull loose in 2013, as AMD really wants to push graphics in all front. Spending millions on game bundles is clear indication of that, but don't forget that heated competition is always good news for consumers.