Intel prepping own Internet TV service

Intel confirmed it's working on its own Internet TV service for the living room and mobile devices, the service promises to offer live TV, on-demand TV and rentals. The service will require a set-top box from Intel that features a specially-designed SoC and a camera to recognize the users and provide them with relevant programs or services.

"We have been working for (the past) year to set up Intel media, a new group focused on developing an Internet platform. It is not a value play, it is a quality play where we will create a superior experience for the end user," said Erik Huggers, vice president and general manager of Intel Media, reports Reuters news-agency.

The base of Intel’s smart Internet TV service will be a set-top-box powered by a specially-designed Intel system-on-chip that will be equipped with a camera to recognize the users and provide them relevant programs or services. The STB will provide live television, a collection of programs and TV-shows aired in the past, video rental service as well as other services. All-in-all, Intel wants to create an all-in-one solution that will provide convenience, but will not necessarily offer ways to cut-down TV bills. The new STB and service will not carry Intel brand-name.

Full details at X-bit Labs.