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AMD to focus more on software to enhance performance

Posted on Wednesday, February 27 2013 @ 14:10:57 CET by

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Speaking to the Inquirer, AMD's Global Business Units marketing head John Taylor revealed that tyhe firm will look to optimise software to get more performance out of its APUs rather than simply designing new silicon.
John Taylor, head of marketing for AMD's Global Business Units, referring the firm's games bundles that it recently updated said, "The continued work we will do with the top game titles as they come out, what that means for our drivers, the fact that those drivers are shared across a huge array of products that consumers might buy and carry with them for two or three years, puts AMD in the position of really being in the heart and soul of the gaming market from multiple dimensions. Our expection is to go much deeper with that to work with the game playing community, not just with the games developer community."

AMD's push into software optimisation is starting to pay off, with recent updates to its Catalyst graphics drivers yielding noticeable performance improvements in a number of popular games, and Taylor reiterated that games developers use AMD hardware to design games, meaning that future game titles will automatically be optimised.



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