Speaking at the Morgan Stanley Technology, Media and Telecom Conference, Seeking Alpha reports that EA chief financial officer Blake Jorgensen outlined how the company perceived micro-transactions as the next significant piece of the business.
'We're building into all our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be,' he said. 'Consumers are enjoying and embracing that way of business.'
He also explained how in order to set up this system, EA needs to have a strong back-end system to process everything, adding that if you process credit cards for every single small payment, 'you'll get eaten alive'. The publisher is bringing all of its payment infrastructure that it had originally outsourced in house in order to establish stability.
EA to use micro-transactions in all of its future games
Posted on Friday, March 01 2013 @ 12:11 CET by Thomas De Maesschalck