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Gigabyte close to overtaking ASUS in motherboard market

Posted on Tuesday, April 16 2013 @ 16:28:14 CEST by

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DigiTimes writes Gigabyte almost overtook ASUS in terms of motherboard shipments in the first quarter of this year. Gigabyte shipped 4.9 million motherboard during the quarter, only slightly behind ASUS' 5 million units. The site notes ASUS currently leads in China and US, while Gigabyte has good performance in both Latin America and Southeast Asia. For the whole of 2013, ASUS aims to ship 22-24 million units, while Gigabyte aims at 20 million units.
Gigabyte Technology shipped 4.9 million motherboards in the first quarter, only slightly behind Asustek Computer's five million units, allowing the company to have a chance to beat the long-time leader in terms of shipments in 2013, according to source from channel retailers.

However, Asustek's component purchasing advantage and market share leadership in the high-end segment will still enable the motherboard giant to see a better gross margin than Gigabyte.



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