Apple reportedly pauses Mac component orders

Posted on Thursday, April 18 2013 @ 13:04 CEST by Thomas De Maesschalck
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DigiTimes heard rumors that Apple has stopped placing component orders for its Mac computers. The sharp order drop may imply that Apple was caught off guard by shrinking PC sales.
The suppliers originally expected to finish digesting their Mac inventories in April, but are now stranded waiting for further instructions from Apple.

The sources revealed that Apple's Mac orders to the supply chain dropped to almost nothing after the Lunar New Year holidays. Apple had high hopes for its Mac product lines and placed aggressive orders at the end of 2012; however, the company is now badly affected by the decision.

Since Apple hardly mis-estimates its shipment forecasts, the sharp order drop may imply that Apple has underestimated the PC industry's weak status and its iPad products are affecting the PC industry more seriously than it expected.

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