Apple profit falls for first time in ten years

Posted on Wednesday, April 24 2013 @ 12:15 CEST by Thomas De Maesschalck
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Apple announced a record fiscal Q2 2013 revenue of $43.6 billion and a net profit of $9.5 billion. The company's revenue is up from $39.2 billion in the same period the year before, but profit fell from $11.6 billion, the first profit drop for Apple in ten years time.
The Cupertino company beat analyst estimates on a number of fronts, including total revenue and iPhone and iPad sales. But profits fell for the first time in almost ten years.

Here's the breakdown in plain English.

Apple:

-- made $43.6 billion (£28.6 billion) in revenue and $9.5 billion (£6.2 billion) in net profits. While this is a record for March revenues, this is the first time profits have fallen for Apple in almost a decade.

-- sold 37.4 million iPhones, compared to 35.1 million last year. Over the previous (holiday) quarter, Apple sold a whopping 47.8 million iPhones.

-- sold 19.5 million iPads, up from 11.8 million iPads in the same quarter in 2012 -- that's a 65 percent year-over-year increase. It sold 22.9 million iPads over the holiday quarter. Apple sold "significantly more iPad minis" in the March quarter than in the December quarter.

-- sold 5.633 million iPods, down from 7.673 million iPods in the same quarter last year.

-- sold just under 4 million Macs.

-- iCloud grew by 20 percent over the March quarter to 300 million total users.
Source: Wired


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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