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Apple profit falls for first time in ten years

Posted on Wednesday, April 24 2013 @ 12:15:15 CEST by

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Apple announced a record fiscal Q2 2013 revenue of $43.6 billion and a net profit of $9.5 billion. The company's revenue is up from $39.2 billion in the same period the year before, but profit fell from $11.6 billion, the first profit drop for Apple in ten years time.
The Cupertino company beat analyst estimates on a number of fronts, including total revenue and iPhone and iPad sales. But profits fell for the first time in almost ten years.

Here's the breakdown in plain English.


-- made $43.6 billion (£28.6 billion) in revenue and $9.5 billion (£6.2 billion) in net profits. While this is a record for March revenues, this is the first time profits have fallen for Apple in almost a decade.

-- sold 37.4 million iPhones, compared to 35.1 million last year. Over the previous (holiday) quarter, Apple sold a whopping 47.8 million iPhones.

-- sold 19.5 million iPads, up from 11.8 million iPads in the same quarter in 2012 -- that's a 65 percent year-over-year increase. It sold 22.9 million iPads over the holiday quarter. Apple sold "significantly more iPad minis" in the March quarter than in the December quarter.

-- sold 5.633 million iPods, down from 7.673 million iPods in the same quarter last year.

-- sold just under 4 million Macs.

-- iCloud grew by 20 percent over the March quarter to 300 million total users.
Source: Wired



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