DigiTimes spoke to several Taiwanese laptop makers and got to hear that they have a pessimistic outlook for Q3 2013. Intel's Haswell platform may help spur sales, but notebook vendors are disappointed that Windows Blue will arrive only in late 2013 and not in September as previously anticipated.
Notebook vendors originally thought that Microsoft would launch Windows Blue in September 2013 and the new operating system could pair with Intel's Haswell platform, to be unveiled in early June, to boost global demand in the third quarter. But because Microsoft will launch Windows Blue in late 2013, the vendors are pessimistic about the global notebook market in the third quarter, according to sources from notebook players.
The sources pointed out that the PC industry can only rely on Intel's Haswell platform to boost demand in the second half. Although new Haswell-based ultrabooks have adopted several unique features, hoping to attract demand, since consumers are no longer interested in hardware improvements, the sources are concerned that the new platform may not help boost demand much.