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HP plans re-entry in smartphone market

Posted on Monday, July 01 2013 @ 18:49:29 CEST by


HP logo
HP never had any success with its smartphones, but that doesn't mean the company is completely done with this market. Engadget reports HP Senior Director of Consumer PCs and Tablets for Asia-Pacific, Yam Su Yin, has told The Indian Express that his company is working on a new device "that offers a unique experience".
When asked about a chances of a future HP smartphone, she said: "The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game."

"Being late you have to create a different set of proposition[s]. There are still things that can be done. It's not late. When HP has a smartphone, it will give a differentiated experience." We'd put money on an Android device being in the works, given several of HP's recent product launches, but to compete an the increasingly two-horse smartphone race, HP will have to ensure that its "differentiated experience" offers something pretty pervasive to win over customers.




 



 

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