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Intel preps to roll out OnCue TV service

Posted on Tuesday, July 16 2013 @ 13:21:41 CEST by

Intel logo
CNN spreads word that Intel's Media unit will reveal its TV service before the end of the year. Called OnCue, this service will use a dedicated set-up box and will offer live TV feeds as well as a catch-up service and on-demand programming.
In May, a shell company called Sest Inc. registered three trademarks related to OnCue with the US Patent and Trademark office. These registrations include mentions of subscription services for TV channels and TV programs and movies delivered to set-top boxes and handheld computers.

Remarkable about the registrations is that they’re almost identical to trademarks filed earlier this year by Intel for the word mark “Intel Inside & Out.” In fact, some parts are copied word-by-word, like the part about OnCue “providing text, data, image, audio, video, gaming and multimedia content for a fee or pre-paid subscription.”

But those aren’t the only similarities. Sest Inc. has also been busy filing a number of trademark applications outside of the U.S., including in Canada, Mexico and Europe. At least in Europe, the company relied on the same attorney for the filing that has also filed numerous other Intel trademarks in the past, including the original Intel Inside filing.



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