Roy Taylor, NVIDIA's former content relations vice president and now head of AMD's global channel sales, spoke to VR Zone about APUs, gaming and the future of NVIDIA's CUDA and PhysX technologies. Taylor claims APUs are growing really well and says these chips are starting to erode the low-end and even the mainstream graphics card market. He does not have kind words for the future of the CUDA and PhysX technologies from his former employer though. Taylor believes CUDA is doomed because the industry doesn't like proprietary standards, and says PhysX is an utter failure because NVIDIA kept it proprietary.
VRZ: Moving to CUDA, does this model have a future?
I think CUDA is doomed. Our industry doesn’t like proprietary standards. PhysX is an utter failure because it’s proprietary. Nobody wants it. You don’t want it, I don’t want it, gamers don’t want it. Analysts don’t want it. In the early days of our industry, you could get away with it and it worked. We’ve all had enough of it. They’re unhealthy.
Nvidia should be congratulated for its invention. As a trend, GPGPU is absolutely fantastic and fabulous. But that was then, this is now. Now, collectively our industry doesn’t want a proprietary standard. That’s why people are migrating to OpenCL.