Asustek shipped 10 million motherboards in the first half of 2013 and expects to ship 5.5 million units in the third quarter, increasing 10% on quarter but decreasing 5.2% on year, the sources indicated. Based on previous years, shipments in the fourth quarter are most likely to decrease sequentially and therefore Asustek is unlikely to reach its 2013 target shipments of 22-24 million motherboards, the sources said.DigiTimes reports Gigabyte aims to ship 20 million motherboards this year, while ASRock and MSI expect to ship 8 million and 5.5 million units, respectively.
In order to reach shipments of at least 20 million motherboards in 2013, Asustek is expected to lower prices to promote sales to at least five million units in the fourth quarter, the sources indicated.
ASUS motherboard shipments may fall below 20 million this year
Posted on Wednesday, Aug 14 2013 @ 13:00 CEST by Thomas De Maesschalck