DigiTimes reports Asustek is feeling the impact from the decline of the PC market as its own-brand motherboard shipments are expected to be below 20 million this year, which would be the company's lowest annual shipments since 2007. Sales in the first three quarters of this year will reportedly hit the 15.5 million mark, and the site heard that in an attempt to boost its sales, Asustek is expected to lower prices to hit at least five million sales in the fourth quarter.
Asustek shipped 10 million motherboards in the first half of 2013 and expects to ship 5.5 million units in the third quarter, increasing 10% on quarter but decreasing 5.2% on year, the sources indicated. Based on previous years, shipments in the fourth quarter are most likely to decrease sequentially and therefore Asustek is unlikely to reach its 2013 target shipments of 22-24 million motherboards, the sources said.
In order to reach shipments of at least 20 million motherboards in 2013, Asustek is expected to lower prices to promote sales to at least five million units in the fourth quarter, the sources indicated.
DigiTimes reports Gigabyte aims to ship 20 million motherboards this year, while ASRock and MSI expect to ship 8 million and 5.5 million units, respectively.