DigiTimes heard rumors that HTC is planning to exit the Windows Phone market as its marketshare in the global WP8 market has dropped below 5 percent. The largest WP8 smartphone maker is Nokia, the Finnish firm has a marketshare of 80 percent, while Samsung is the second largest WP8 vendor. HTC will reportedly dedicate more resources to its Android phones, which aren't doing too well either as HTC was recently kicked out of the top 5 Android phone vendor ranking.
HTC is likely to drift away from Windows Phone 8 (WP8) platform as it has seen its share in the global WP8 market drop to below 5%, while rivals Nokia has taken an 80% share in the segment and Samsung Electronics has become the second largest WP8 phone vendor, according to industry sources.
Prior to the tie-up between Nokia and Microsoft, HTC had been the number one vendor for Windows Mobile- and Windows Phone-based smartphones. HTC then shifted its strategy to focus on Android phone along with the increasing popularity of the Android platform.
HTC tried to regain its share in the Windows Phone market by introducing its new WP8-based smartphone in the fourth quarter of 2012 optimizing the availability of the new platform from Microsoft.