AMD is expected to introduce its new Hawaii high-end graphics card at a launch event in late September, and according to DigiTimes volume shipments will start in October.
The site also heard that NVIDIA is unlikely to make a preemptive price cut, instead it will observe Hawaii's performance before making a move.
As AMD is set to announce its next-generation high-end GPU codenamed Hawaii, graphics card players including Asustek Computer, Micro-Star International (MSI) and PowerColor are expected to start mass shipping related products in October, according to sources from the upstream supply chain.
To welcome its new high-end products, AMD has started cutting prices for its Radeon HD 7000 series products including the HD 7990 recently.
