X-bit Labs noticed that at least one retailer has significantly cut the price of AMD's flagship processor, the FX-9590. UK-based Aria PC is now offering a special £299.99 promotion on the chip, a whopping £400 price cut versus the chip's introduction price!
Aria PC, an online retailer from the UK, currently sells eight-core AMD FX-9590 microprocessor (4.70GHz clock-rate, 5.0GHz maximum Turbo Core speed, 16MB cache, 220W TDP) for £299 ($466.79), down from £699 ($1091). The same store currently sells quad-core Intel Core i7-4770K central processing unit (3.50GHz frequency, 3.90GHz maximum Turbo Speed clock-rate, 8MB cache, 84W TDP) for £263 ($410).
At press time, Aria PC was the only retailer to offer AMD FX-9590 processor at a discount price. Other online stores in the UK as well as e-tailers in the U.S. continued to sell the product for $900 - $1000. It is unclear whether the price-cut is an isolated campaign by Aria PC and AMD, or the price of the FX-9590 chip will be eventually decreased worldwide.