Mobile and next-gen consoles bigger priority for EA than PC

Posted on Tuesday, Aug 27 2013 @ 11:48 CEST by Thomas De Maesschalck
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The Tech Report writes EA's biggest priority right now is the transition to next-gen consoles, followed by mobile gaming on platforls like iOS and Android. The PC is part of EA's third biggest priority, but not in a traditional sense as the publisher wants to push free-to-play as the next big business model for the PC market.
New consoles don't come around very often, so I'm not surprised that EA is putting so much emphasis on the PlayStation 4 and Xbox One. In each year since 2009, the firm has derived more revenue from PlayStation 3 and Xbox 360 games than it has from PC titles—and that's from each of those consoles individually. For that same period, EA has generated less revenue from mobile games than it has from PC titles. The split between those two was particularly stark last year, when EA's mobile game revenue was less than half its take from the PC world.

Moore actually doesn't name the PC in a general sense. EA's third biggest priority is actually free-to-play titles on the PC. According to Moore, the free-to-play experience needs to be a part of every EA franchise. He doesn't say traditional blockbusters are going away, but it looks like we'll see freemium offshoots for all the big names.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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