Intel Atom Bay Trail shown at IDF

Posted on Wednesday, September 11 2013 @ 21:31 CEST by Thomas De Maesschalck
Intel logo
At the Intel Developer Forum, the chip giant showed off "Bay Trail", the first new Atom architecture in five years time. Bay Trail is anticipated to arrive soon, SoCs for tablets and cheap laptops are expected in Q4 2013 and a Merrifield SoC for smartphones should hit the market in 2014.
Intel Corporation today launched its latest family of low-power systems-on-a-chip (SoC), codenamed "Bay Trail," that will fuel a wave of highly powerful and energy efficient tablets, 2 in 1s and other mobile devices to market for consumers and business users in the fourth quarter of this year from leading OEMs including AAVA*, Acer*, ASUS*, Dell*, Lenovo* and Toshiba*.

The "Bay Trail" family of processors is based on Intel's low-power, high-performance microarchitecture "Silvermont," announced in May 2013. The Intel® Atom™ Z3000 Processor Series ("Bay Trail-T") is the company's first mobile multi-core SoC and its most powerful offering1 to date for tablets and other sleek mobile designs. It delivers a fast and fluid experience and a powerful balance of performance, battery life, graphics and rich features.

The flexibility of the new microarchitecture allows for variants of the SoC to serve multiple market segments, including new Intel® Pentium® and Celeron® processors ("Bay Trail"-M and -D) for entry 2 in 1s, laptops, desktops and all-in-one systems.

The family of "Bay Trail" SoCs provides a wide range of options for Intel's customers by enabling one hardware configuration that supports both Windows 8* and Android*, ultimately offering people broader choice of form factors at a range of price points that meet the varied needs of consumers and business users.

"What we have delivered with our Bay Trail platform is an incredibly powerful SoC that delivers outstanding performance, long battery life, and a great experience for the way people use these devices today. It's an incredible leap forward," said Hermann Eul, corporate vice president and general manager of Intel's Mobile and Communications Group. "With Bay Trail as the foundation, our OEM partners are bringing a wide variety of designs at a range of prices to delight consumers, business users and IT managers."

To bring this level of performance to a processor aimed at mobile devices, Intel developed a new platform that solves the contemporary technology challenges people have today, including the ability to multitask, the need for prolonged battery life and enhanced graphics, and the ability to have a more productive, enjoyable mobile experience. Video content and B-roll featuring Intel executives and developers on the making of Bay Trail and supporting images are available at intel.synapticdigital.com.

More Powerful Tablets, 2 in 1s with Intel Atom Z3000 Processor Series
The Intel Atom Z3000 Processor series delivers leading performance with all-day battery life. It is Intel's most capable, best-performing platform to-date for tablets and other sleek mobile devices. It offers a smaller footprint and lower power usage while also enabling double the compute performance and triple the graphics performance compared to the previous-generation Intel Atom processor. The low-power SoC platform enables over 10 hours of active battery life2 and three weeks of standby with an always-connected mobile experience.

The Intel Atom Z3000 Processor series also includes Intel® Burst Technology 2.0 with four cores, four threads and 2MB L2 cache. This performance allows users to multi-task, consume and create content, and enjoy a rich experience across either Android or Windows 8. People will also have a choice of form factors between tablets and 2 in 1s, with thin-and-light devices ranging from 8mm to 1 pound, and screen sizes ranging from 7-11.6 inches.* Tablets based on this latest Intel Atom SoC will be available at prices starting as low as $199.

The Intel Atom Z3000 series also enables business-ready tablets that deliver the experiences and designs people want with the protection for the enterprise that IT requires. With robust security features, including McAfee® DeepSAFE* Technology, AES hardware full disk encryption, Intel® Platform Trust Technology, Intel® Identity Protection Technology and Intel Data Protection Technology, the platform offers a more secure computing environment. It also supports Microsoft Windows 8 Pro Domain Join and Group Policy, and delivers full application and peripheral compatibility.

Intel has been working with top application developers to ensure the best experience is available for Intel® architecture platforms on both Windows and Android. Work with Cyberlink, Skype-HD and Netflix-HD, PhiSix, Arcsoft, Tieto, Gameloft, and many line of business apps are a few examples where Intel has focused on optimizing imaging, graphics, and overall performance that will ultimately improve the experience for consumers. Intel has a long history of optimizations for Windows and Andorid operating systems.

Intel will introduce 64-bit support for tablets in early 2014, delivering even greater value to IT managers. Devices built on this version of the SoC will offer enterprise-class applications and security, and with Intel® Identity Protection Technology (IPT) with PKI, will not require a VPN password when used with systems optimized for IPT and PKI.

Bay Trail Processors to Power Entry 2 in 1s, Notebooks, Desktops and All-in-Ones The "Bay Trail M" line will be available in four SKUs: Intel Pentium N3510 and Intel Celeron N2910, N2810 and N2805 processors. This series will power a number of innovative 2 in 1 devices in addition to notebooks enabled with touch capabilities, bringing them to new audiences at lower price points.

With the microarchitecture flexibility and graphics improvements across all of the "Bay Trail" SKUs, the Pentium N3000 Processor and Celeron N2000 Processor series also boast two times faster performance in productivity applications and up to three times improvement in graphics compared to 2-year-old Intel-based value notebooks3. Designs powered by these processors can be fanless, can measure less than 11 mm thick and weigh just 2.2 lbs. Intel expects the systems to start at $199 for a clamshell device, $250 for a notebook with touch and $349 for a 2 in 1 device.

The "Bay Trail D" line will be available in three SKUs: Intel Pentium J2850, Intel Celeron J1850 and Intel Celeron J1750. These offerings are Intel's smallest-ever packages for desktop processors, making them ideal for fanless and smaller form factor systems for entry level desktop computing. The processors are also ideal for vertical uses, including intelligent digital displays, with the power savings and up to three times faster performance than similar products from Intel just three years ago3. Full systems based on these SKUs are expected to start at $199.


Intel Corporation executives today outlined the company's plan to deliver a steady cadence of new mobile hardware and software technologies and told the thousands of developers and industry leaders gathered here that advances in Intel technology will help break down barriers around complexity, bringing new opportunities for innovation, collaboration and speed-to-market.

The announcements included a new family of 22nm multi-core SoCs for tablets, 2 in 1s, all-in-ones, desktops and other compute devices, new Chromebooks using processors based on the Haswell microarchitecture and the availability of 4th generation Intel® Core™ vPro processors for business users. Disclosures were detailed in speeches by Doug Fisher, corporate vice president and general manager of the Software and Services Group, Hermann Eul, corporate vice president and general manager of the Mobile and Communications Group, and Kirk Skaugen, senior vice president and general manager of the PC Client Group.

Other disclosures included new capabilities added to the Intel cloud services platform that address developers' needs to cater to the growing enterprise and service provider markets, and a range of new software tools and capabilities across multiple operating environments, including Android, Chrome* and Windows.

"As mobility becomes more personal and personalized, Intel is innovating to address this shift by creating a set of new services, user experiences and designs for consumers and also IT managers and business users to choose from," said Fisher. "Our strategy is to help ensure Intel® architecture offers the best experience across all devices, operating environments and price points."

Doug Fisher, Corporate VP and GM, Software and Services Group
Fisher outlined the growing business opportunities that multiple ecosystems present to the developers as users demand a consistent experience across all their devices. He announced a series of Intel software tools, technologies and initiatives that will help developers create cross-platform experiences.

Fisher cited as an example the Intel XDK NEW software tool that is part of the new Intel HTML5 development environment and helps developers create HTML5 apps that can be written once and run across devices and operating environments.

Fisher introduced the latest lineup of Chromebooks using Intel processors based on the Haswell microarchitecture, including a lead design from HP*, followed by systems from Acer*, ASUS* and Toshiba*. Chromebooks are another example of Intel's unique software strategy to support multiple operating environments that run best on Intel architecture, thereby increasing user choice.

Welcoming Google Senior Vice President Sundar Pichai to the stage, Fisher emphasized Intel's commitment to helping ensure the best Google experience is available on Intel architecture, with Android and Chromebooks. Next to Google, Intel is a large contributor to Android and has been working closely with Google and the developer ecosystem to optimize Intel architecture for Android and Chrome.

Fisher also welcomed on stage Gonzague Vallois, senior vice president of publishing at Gameloft, who said the company, a leading developer of mobile games, is now optimizing a large part of its portfolio for Android and Intel architecture.

Furthermore, Fisher announced Intel is enabling 64-bit kernel support for Android, providing developers with more than 4GB system memory to help enable better performance for applications, provide new memory configurations for consumers and help pave the way for Ultra-HD video in mobile devices.

As more mobile devices connect to the Internet, there is a growing need to deliver applications and services for a rich user experience. To help developers monetize this opportunity, Intel cloud services provides capabilities that can be used to create applications and games, aimed at businesses and consumers.

Fisher demonstrated how capabilities from the Intel cloud services platform can help developers build robust cross-platform applications utilizing APIs and cloud services. He showcased building a B2B cloud service using the Intel XDK NEW and API services from recently acquired companies Aepona and Mashery, and the Intel cloud services platform.

Fisher concluded by highlighting the Intel Developer Zone (IDZ), which offers tremendous value to the developers as a one-stop shop for Intel software tools in maximizing their development efforts across many form factors, platforms, operating systems and HTML5.

Hermann Eul, Corporate VP and GM, Mobile and Communications Group
Emphasizing that technology is becoming more personal and pervasive, Eul addressed the rising expectations around personalization and performance in mobile devices. He outlined how the company is taking full advantage of the broad spectrum of capabilities enabled by its design, architecture, leading-edge transistor technology and manufacturing to deliver the best products with Intel inside.

Eul described the Silvermont microarchitecture as "an extraordinary achievement of engineering." He added that building a world-class SoC first begins with a great CPU core, and through Silvermont Intel is delivering efficient cores that can very quickly scale up and down in performance and power to address a vast range of market and device needs.

Building on this foundation, Eul announced a family of multi-core, low-power SoCs for tablets, 2 in 1s and other compute devices scheduled to come to marketin the fourth quarter of this year from leading OEMs including Acer, ASUS, Dell*, Lenovo* and Toshiba.

The Intel® Atom™ Z3000 Processor Series is the company's first mobile quad-core SoC and its most powerful offering to-date for tablets and other sleek mobile designs. The full system brings a powerful balance of performance, battery life and rich features in sleek designs with 10-plus hours of active battery life and up to three weeks of standby with an always-connected mobile experience1.

The latest SoCs provide Intel's customers flexibility by enabling one hardware configuration that supports Windows 8 and Android, allowing them to offer a range of devices at price points that meet the varied needs of consumers and business users.

Eul also highlighted the importance of wireless connectivity as 4G networks, media-rich applications and smart devices drive the need for advances in communications technology. He said the Intel® XMM 7160 modem is now shipping. The LTE modem is one of the world's smallest and lowest-power multimode-multiband solutions offering global LTE roaming in a single SKU.

Looking forward, Eul said that Intel's next-generation XMM 7260 modem is scheduled for 2014 and will bring support for carrier aggregation, faster speeds and support for TD-LTE. He also highlighted Intel's "Merrifield" platform for 2014 smartphone and tablet designs. Taking advantage of the versatile 22nm Silvermont microarchitecture, Merrifield will enable 50 percent performance improvements and battery life increases over the current-generation "Clover Trail+" product and will bring support for advanced imaging, contextual awareness and personal services via an integrated sensor hub, and increased data, device and privacy protection.

Kirk Skaugen, SVP and GM, PC Client Group
Skaugen said personal computing is being reinvented with 2 in 1 devices, greater operating system choice and new user experiences. With the new 2 in 1 category, consumers benefit from a device that blends the power of a PC and the mobility of a tablet.

Ultrabooks have been a major driver of innovation in the PC industry, inspiring sleeker designs, many with touch capability. Today laptops with touch are available for less than $450. With the introduction of new Pentium and Celeron processors, formerly codenamed "Bay Trail" M and D, Skaugen said Intel expects 2 in 1 devices to hit price points as low as $349 starting this year, and clamshells as low as $199. He said the new chips will also power a variety of affordable laptops, desktop PCs and all-in-ones. Skaugen invited Tami Reller, executive vice president at Microsoft Corporation, on stage to talk about how the two companies were collaborating to offer enhanced mobile experiences, while preserving full compatibility. They gave attendees a peek into some of the new features on Windows 8.1.

Building on the introduction of 4th generation Intel Core™ processors last June, Skaugen announcedthe availability of new 4th generation Intel® Core™ vPro™processors for business computing. Intel is bridging the needs of business workers who require flexibility to create and collaborate with those of IT managers who are entrusted with safeguarding and maintaining these devices with an eye on costs. The new processor family offers enhanced manageability, hardware-based security, improved productivity and collaboration; all within a variety of computing devices suited to meet business needs including tablets, 2 in 1s, Ultrabooks, laptops, all-in-ones and desktop PCs.

"The dynamics of business computing have changed dramatically in the last several years and Intel is delivering its broadest range of business solutions ever," said Skaugen. "The new 4th generation Intel Core vPro processors provide features that both enterprise workers and IT managers want: exciting form factors including 2 in 1s, Ultrabooks and touch-based laptops with security built in, easy automation, and new compute models that are both flexible and secure. There is also a new range of built-in hardware features specifically targeted at increasing business productivity."

Mario Mueller, vice president of IT Infrastructure at BMW, joined Skaugen on stage and said the car manufacturer is heavily investing in the vPro-based systems as they see tremendous business value in the platform from a security and productivity standpoint.

Looking forward, Skaugen said Intel will raise the bar again with the forthcoming 14nm processor platform, codenamed "Broadwell," expected to be available in 2014, which will bring higher levels of performance, a broad range of fanless systems and longer battery life.

Skaugen then detailed some of the progress happening in perceptual computing. He shared the recent availability of the Creative Senz3D* Interactive Gesture Camera that has multi-dimensional gaming, video conferencing and voice control, which can be purchased at Creative.com and soon from Dell, Amazon, Newegg and TigerDirect. Skaugen concluded by showing the first all in one PC and laptop reference designs with an integrated interactive gesture camera and noted the camera would be integrated into future devices from ASUS, Dell, HP and Lenovo in 2014.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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