At this moment all Radeon R9 290X graphics cards on the market are based on the reference model, the only difference between various models being a modest factory overclock at best. TechPowerUp writes this will change from late November as add-in board partners will then receive the freedom to launch non-reference based cards.
According to the report, AMD's AIB partners will launch R9 290X graphics cards with custom-design air- and liquid-cooling solutions by late November, 2013. It's when the likes of DirectCU II, WindForce 450W, TwinFrozr IV, Vapor-X, and IceQ X2 will begin to associate with even the most basic R9 290X cards (which start at $549.99). AMD's R9 290X is currently available in only two SKUs, both of which are based on the AMD reference cooler design; the $549.99 standard edition, and the $569.99 Battlefield 4 Edition, which includes an Origin-redeemable key to Battlefield 4 (standard edition).