DigiTimes reports Gigabyte's motherboard division is doing very well this year. Not only is the company on track to reach its highest motherboard shipments ever, it's also expected to dethrone ASUS and become world's largest motherboard shipper. In January-October 2013, Gigabyte shipped 17.5 million units and analysts anticipate the company will hit 21 million units for the full year, representing a 10.5% annual growth. Rival ASUS shipped 15.5 million motherboards in the first three quarters of the year and is expected to close the year with shipments of 20.8 million units.
Currently, Gigabyte has almost no motherboard OEM business and is mainly pushing its brand products. The motherboard vendor shipped 19 million units in 2012.
The company is also expected to catch up with its main competitor Asustek Computer, the market watchers noted.
Asustek shipped 15.5 million motherboards in the first three quarters of 2013 and is expected to ship 5.3 million units in the fourth quarter. Asustek shipped 22 million motherboards in 2012.