TG Daily spreads word that Samsung created a PR nightmare by trying to silence a case of a Galaxy S4 smartphone catching fire while charging. YouTube user GhostlyRich shot a video of the indicident, which he published on YouTube, and got to hear from Samsung that they would only honor his warranty after he pulled the video from YouTube:
YouTube user GhostlyRich posted a video on YouTube in early December. While the battery did not explode, the charging port was burnt.
This bricked the phone and seeing that the phone is still under warranty, you would think Samsung would simply exchange the device.
Samsung however made the mistake of sending the user a stiff missive saying that it will exchange his defective device only after he pulled his initial video from YouTube.
Besides the fact that it is very difficult to stop a viral video even after it has been pulled, it seems that Samsung missed the whole “if you cock up don’t threaten your customers thing”.