Sapphire to make big push into motherboard market

Posted on Friday, Dec 27 2013 @ 17:01 CET by Thomas De Maesschalck
Sapphire isn't really a household name in the motherboard market but the company hopes to gradually change this. DigiTimes heard from its sources in the supply chain that Sapphire started pushing its motherboard shipments in China, aiming to capture marketshare from second-tier vendors like ASRock and MSI.
Currently, the shipment gap between first-tier motherboard vendors, Asustek Computer and Gigabyte Technology, and second-tier vendors has already widened to over 12 million units. In addition to the pressure from first-tier vendors, second-tier vendors such as ASRock, MSI, Elitegroup Computer Systems (ECS) are also facing fierce challenges from Sapphire.

Sapphire is currently the second-largest graphics card vendor in China and with its bundling marketing strategy, the sources believe the vendor's shipments may surpass those of Biostar and ASRock and even stand on an equal footing against MSI in 2014.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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