ASUS to launch affordable ZenFone lineup in March

Posted on Monday, February 10 2014 @ 12:01 CET by Thomas De Maesschalck
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Next month ASUS will start marketing its Intel-based entry-level ZenFone smartphones in China, Southeast Asia and other emerging markets. Initially, there were will three versions: a 4" ZenFone for $99, a 4.5" version for $149 and a 6" device for $199.
Asustek plans to launch at least six ZenFone smartphones in 2014 and aims to ship a total of 10 million ZenFones in the year, said the sources, citing a company internal plan.

However, some market watchers are skeptical of Asustek's goal given strong competition in China's entry-level smartphone segment and high price-performance ratios of China-made smartphones.

China's top-4 handset vendors - ZTE, Huawei, Lenovo and Coolpad - all aim to ship over 50 million smartphones in 2014, while other second-tier brands including Xiaomi Technology are also ramping up their shipments, indicated the sources.
Source: DigiTimes

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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