Asustek plans to launch at least six ZenFone smartphones in 2014 and aims to ship a total of 10 million ZenFones in the year, said the sources, citing a company internal plan.Source: DigiTimes
However, some market watchers are skeptical of Asustek's goal given strong competition in China's entry-level smartphone segment and high price-performance ratios of China-made smartphones.
China's top-4 handset vendors - ZTE, Huawei, Lenovo and Coolpad - all aim to ship over 50 million smartphones in 2014, while other second-tier brands including Xiaomi Technology are also ramping up their shipments, indicated the sources.
ASUS to launch affordable ZenFone lineup in March
Posted on Monday, February 10 2014 @ 12:01 CET by Thomas De Maesschalck