AMD's new EMEA CPU unit head Neil Spicer anounced in an interview that his company is going to put a lot of effort in emerging growth segments such as consoles and tablets. Last year around 90 percent of AMD's revenue originated from the PC and client market, but by 2015 the company hopes to get 50 percent of its revenue from new markets.
Besides consoles and tablets, one of the other markets AMD plans to tap hard are entry-level B2B (business-to-business) desktop:
"It is unusual for a vendor to talk about costs. But there is an opportunity to build an entry-level PC from a starting point of around $70 [£42] with an APU and motherboard," he said, citing the example of AMD's latest A44000 quad-core (sic) CPU with DX11 graphics card.
"If you take the example of a small independent builder looking to buy a couple of new computers, this is where we can win. Price is what matters to customers in the marketplace and resellers want consistency. For us that is not about being predictable, but more about being stable."