Taiwanese manufacturers to make big 4K panel push

Posted on Monday, Mar 10 2014 @ 13:12 CET by Thomas De Maesschalck
X-bit Labs reports Taiwanese display panel makers have aggressive plans for 4K panels:
According to the latest NPD DisplaySearch report, Innolux and AUO are expected to have 58% of the market in 2014, followed by Korean manufacturers (Samsung Display and LG Display) with 25%, and Chinese manufacturers (ChinaStar and BOE) with 14%.

There remains a significant difference in strategy between Chinese and global brands. Chinese brands are aiming to sell 4K TVs at a small premium in their domestic market, while global brands want to maximize image quality. Some panel makers are promoting reduced-specification 4K TV panels to lower cost and increase shipment volume; however, this strategy might not fit well with top brands aiming to position 4K TV as a high-end segment sold at premium prices.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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