According to the latest NPD DisplaySearch report, Innolux and AUO are expected to have 58% of the market in 2014, followed by Korean manufacturers (Samsung Display and LG Display) with 25%, and Chinese manufacturers (ChinaStar and BOE) with 14%.
There remains a significant difference in strategy between Chinese and global brands. Chinese brands are aiming to sell 4K TVs at a small premium in their domestic market, while global brands want to maximize image quality. Some panel makers are promoting reduced-specification 4K TV panels to lower cost and increase shipment volume; however, this strategy might not fit well with top brands aiming to position 4K TV as a high-end segment sold at premium prices.
Taiwanese manufacturers to make big 4K panel push
Posted on Monday, Mar 10 2014 @ 13:12 CET by Thomas De Maesschalck
X-bit Labs reports Taiwanese display panel makers have aggressive plans for 4K panels: