Last year there were rumors that Microsoft might consider to spinoff its unprofitable Xbox and Bing divisions amid pressure from investors but Satya Nadella, the company's new CEO, came out yesterday and said that both divisions will stay as part of Microsoft.
“I have no intent to do anything different with Xbox than we are doing today” Nadella said on stage. This definitely comes as a relief for many of us Xbox fans who’ve been anxious about the platform’s future.
Nadella went on to add that Bing is a central part of Microsoft’s new “Cloud first” strategy. Many of the company’s web based products such as certain features of Azure came out work done on Bing.
The search engine is also deeply integrated into consumer facing features such as Cortana. Natural speech interaction with Cortana as well as the newly announced Skype Translate feature is also dependent on all of Bing’s data. Not to mention the recently unveiled Windows with Bing that offers OEMs reduced pricing on Windows licensing. With all of these projects relying on the search engine it’s clear Bing isn’t going anywhere either.