Apple is having a live event at the moment, you can follow their coverage over here.
So far it's pretty much what everyone expected, the company introduced two new iPhones, the iPhone 6 and the iPhone 6 Plus, respectively a 4.7" and a 5.5" model. These smartphones will feature Apple's next-gen A8 SoC, which promises 25 percent better performance and 50 percent higher energy efficiency. The new iPhone 6 is the perfect device for playing popular, AAA-class games. The next-gen A8 SoC will make games much smoother and the bigger screen will enhance game play. Both models will be available from September 19th, with a phone plan subscription the iPhone 6 starts at $199 and the iPhone 6 Plus at $299.
iOS 8 will be rolled out next week on Wednesday and Apple also revealed a new mobile payment service called Apple Pay. This service will deliver contactless payment via NFC (Near Field Communication), it's linked to your credit card and will be supported at over 220,000 merchant locations when it launches in the US in October. Apple shared no details about an international rollout.
Then there's also Apple's "one more thing", which is the long-awaited Watch. Apple's wearable electronics device has a square, flexible touchscreen laminated to a single crystal of sapphire, the hardest transparent material after diamond, and one of the novelties about it is that it is capable of sensing force. The Watch features Apple's new S1 SoC and the right side of the device features the "Digital Crown", a sort of navigation knob/wheel. Charging will be done wirelessly and the device contains a variety of sensors and has the capability to measure your heartbeat.
Apple will launch Watch in two sizes and in several styles, including alloys of stainless steel, aluminium and 18-kart gold version, as well as with a variety of bands. The Apple Watch faces promise to be extremely customizable and promises to make communication more intimate than ever. Apple explains that if your friend has an Apple Watch, you can give them a gentle tap on the wrist, even if they're thousands of miles away.
The Apple Watch is expected to hit retail stores in early 2015 with pricing starting at $349.