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AMD did not lower the pricing of its Radeon R9 290 series

Posted on Friday, October 10 2014 @ 12:16:08 CEST by

AMD Graphics logo
Earlier this week we reported about a price cut for AMD's Radeon R9 290 and 290X graphics cards but it appears that this price cut was not enforced by AMD. The price cut is coming out of the pocket of AMD's add-in board partners, explains AMD gaming scientist Richard Huddy, who claims AMD executives are "agitated" that such a move has been presumed by the press.
Putting the record straight, AMD gaming scientist Richard Huddy, pictured right, has confirmed to HEXUS that AMD has made no move in GPU pricing for its band of add-in board (AIB) partners. AMD executives are 'agitated' that such a move has been presumed by the press, he says, and any price alterations are at the behest of the partners, not AMD itself.


The bottom line is that there are no AMD-enforced price cuts. Partners decide what's best for them. Simple economics dictate that Radeon R9 290(X) pricing needs to be reduced by all partners if they're to remain competitive in the current landscape.
Source: Hexus



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