DigiTimes reports ASUS is catching up quickly with MSI in the gaming laptop market thanks to its good brand recognition in the high-end market and its increased focus on price/performance. The site notes ASUS is in fierce competition with MSI to capture marketshare in this market segment.
Asustek Computer's good brand recognition in the high-end PC segment and price cut strategy, has reportedly helped the company to surpass Micro-Star International (MSI) in gaming notebook shipments in Taiwan and is trailing closely behind MSI in China, Europe, North America and Southeast Asia, according to sources from channel retailers.
The sources pointed out that Asustek has a 60% share in Taiwan's gaming notebook market, and in 2015, the company will continue to expand related investments to snatch more share from its competitors in markets worldwide.
Asustek initially insisted on only launching high-end models, but has later turned to focus on developing models with high price/performance ratios, after seeing MSI's gaming notebooks continue to outsell its own.