Motherboard sales are estimated to be down 10 percent this year due to weaker-than-expected demand in China. To stimulate demand, both ASUS and Gigabyte have aggressively cut prices in Europe and China.
Facing the top-2 vendors' fierce competition, Micro-Star International (MSI) and ASRock have both seen their shipments to China decrease dramatically in 2014, while China-based Colorful, Onda, Soyo, Maxsun and Supox are struggling to survive in the market. Third-tier players such as ASL, Yeston, Jwele, Topstar and Jetway may be eliminated from the market in 2015, the sources said.Source: DigiTimes
MSI and ASRock have recently started readjusting their operation teams in China and have been expanding their channel reaches in China and tuning marketing strategies, looking to take back some of their market shares, the sources added.