Yahoo launches YPN Publisher Network beta for US users

Posted on Wednesday, Aug 03 2005 @ 20:42 CEST by Thomas De Maesschalck
Yahoo! announced that it is extending the Yahoo! Publisher Network in the U.S. to small- and medium-sized web sites. This will allow the broader publishing community to take advantage of Yahoo!'s relevant advertising products as well as quality content through an easy-to-use self-serve platform.

Initially available in the U.S. through an invitation-only beta, the Yahoo! Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo! advertising products and receive fast, easy access to other syndicated Yahoo! content and products. Through the new platform, small- and medium-sized publishers will now have access to the same large advertising network, content and applications capabilities that Yahoo! uses while working with the world's biggest, brand-name publishers.

The first advertising product Yahoo! will be offering through the beta is its Content Match(TM) contextual listings. Content Match enables publishers to place Yahoo!'s contextually-relevant listings on their sites and receive a share of the revenue generated by them. Already proven on Yahoo!'s large distribution sites, Content Match can help small- and medium-sized publishers monetize valuable site inventory and provide additional qualified leads to Yahoo! advertisers.

The Yahoo! Publisher Network self-serve beta will also provide easy access to other Yahoo! products that can enhance their visitor experience, such as "Add to My Yahoo!" and Y!Q Beta. The "Add to My Yahoo!" feature provides publishers of all sizes -- from professional webmasters to independent bloggers -- the opportunity to promote and distribute their content on Yahoo! via RSS, drive traffic back to their sites and develop repeat daily relationships with their readers. The Y!Q Beta is a first-of-its kind contextual search product that can help webmasters increase the "stickiness" of their sites by providing visitors with convenient, related search results overlaid directly on their website.

Yahoo! plans to offer additional features in the near future to enable publishers to enhance their visitor experience, including "Save to My Web" and Web search. The "Save to My Web" feature enables readers to easily save and share pages from a publisher's site to My Web -- Yahoo!'s personal search engine service -- increasing return visits and improving loyalty. In addition, Yahoo! is conducting tests to evaluate the advertising capabilities of Y!Q and RSS feeds.

To create an ongoing dialogue with its small- and medium-sized publishers, Yahoo! has also built feedback channels and opinion surveys into its online Publisher Center that will provide members the opportunity to raise their questions, voice their ideas and express to Yahoo! the types of products and services that would be most helpful to them in the future.

After completing the initial beta period, Yahoo! aims to expand its self-serve beta program before the end of the year. To learn more about the Yahoo! Publisher Network or to submit information to Yahoo! about your site, visit Yahoo.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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