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Sony considering to exit smartphone market

Posted on Thursday, January 15 2015 @ 15:48:11 CET by


Sony logo
VR Zone picked up rumors that Sony is now considering to get rid of its loss-making Xperia smartphone business. Potential options include a spin-off, a sale or a joint-venture for the company's TV and smartphone business. While well-known among consumers, Sony's Xperia and Bravia units remain two of the company's most risky divisions.
After battling losses in its Xperia mobile business arm for the past few quarters, Sony is now reportedly willing to consider exiting the smartphone business completely according to a new report published by Reuters. Last year the company decided to shift focus to high-end and minimize its mid-range portfolio in future to maximize profits at the cost of volumes. While it isn’t confirmed yet that Sony will indeed sell its handset business soon, the chances of the division’s survival aren’t too high.




 



 

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