Juniper Research claims shipments of phablets are poised to hit 400 million units per year in 2019, a five-fold increase from this year's estimated 138 million. The firm expects the increased adoption of tablets will have a significant impact on sales of tablets, small screen models will offer few advantages over the phablets whereas larger screen models may be deemed too expensive.
A new report from Juniper Research has found that over 400 million phablets will ship in 2019, a five-fold increase over the 138 million devices estimated to be shipped in 2015. While the iPhone 6 Plus has brought the category further into the limelight, it is budget devices that will drive phablets (smartphones with 5.5-6.9” screens) into the global mainstream.
The report, Tablets, Phablets & Hybrids: Ecosystem Evolution, Vendor Landscape & Forecasts 2014-2019, has found that with steady increases in smartphone screen sizes, many flagship smartphones are likely to be phablets by default within 2 or 3 years. This is because consumers worldwide are increasingly using smartphones as media consumption and gaming devices, which offer richer experiences through a larger screen.
Consumers with phablets will be less likely to buy smaller-screened tablets, and the price of larger screens may put them off entirely. Juniper expects this trend to slow tablet adoption in markets where consumers already do most computing on smartphones, such as China.