Even though Intel is still struggling to gain acceptance in the mobile market, it seems the company is making progress as Hexus reports the chip giant managed to hold onto its position as second-largest tablet SoC maker in the third quarter of 2014. The latest marketshare figures claim Apple took 30 percent of the market, followed by Intel with 19 percent and Qualcomm with 14 percent. Intel's marketshare rose threefold versus 2013 and is expected to increase further in 2015 thank to its partnership with Rockchip and Spreadtrum.
2015 looks even better for Intel as strategists believe the company's partnerships with Rockchip and Spreadtrum will deliver results. Intel has been investing heavily into Chinese SoC makers in an effort to undercut ARM's dominance in the mobile market and transition chipmakers to its x86 architecture. During 2015, Intel-branded SoFIA SoCs will be produced and sold by Rockchip.
In order to achieve these impressive results, Intel is selling its mobile chips at a loss. In 2014 the firm took a $4.21 billion loss on its mobile division without breaking a sweat as the firm posted full year profit of $11.7 billion.