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AMD Radeon R9 390X delayed to Computex launch in June?

Posted on Friday, March 06 2015 @ 13:10:39 CET by

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Looks like the rumors about AMD's next-gen cards not being able to make it to market anytime soon were accurate. KitGuru claims the firm decided to delay the launch of the R9 300 series from CeBIT (March) to Computex (June) because the channel is still full of Radeon R9 280 and 290 series cards that aren't selling well. AMD's partners need more time to get rid of these cards as they would otherwise impact prices and make it difficult to sell new products.

The aim now seems to be to roll out a "ful line up" at Computex. AMD did not directly comment on this rumor but did mention to investors at the Morgan Stanley Technology, media and telecom conference this week that the second half of 2015 will be the time when AMD will try to regain marketshare lost to NVIDIA in the previous quarters.

Despite low pricing and special gaming bundles AMD lost quite a lot of marketshare in the GPU market. Recent figures from Jon Peddie published at DV Hardware last month reveal AMD's marketshare fell to 24 percent in Q4 2014, down from around 40 percent a couple of years ago.
Once AMD has a new Radeon R9-class product ready, it could change the schedule again, but it seems that the company does not want to launch its new product as soon as possible. In the wake of the GeForce GTX 970 memory allocation issue for Nvidia, a new launch might have helped AMD capture market share, but it now seems to be taking other factors into account.

The sources with knowledge of AMD plans revealed to KitGuru that Computex has been targeted as the launch timeframe for AMD’s upcoming graphics adapters and a “full line up” was demanded from senior management and engineers. Instead of launching just one new graphics solution and a load of re-brands, AMD intends to roll-out a whole new range of graphics cards at Computex in early June. At present details about the lineup are not clear, but expect several all-new graphics solutions to be unveiled, whereas some re-branded products will likely show up in the following months.



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