The Pirate Bay co-founder and former spokesperson Peter Sunde wrote an op-ed for TorrentFreak in which he laments ever having adopted the term pirate. Sunde writes he doesn't give a flying fuck about whether the "pirate movement" exists and explains that for him it's all about the causes.
In his editorial piece, Sunde explains the main causes he rallied for or against were freedom of information, freedom of speech, surveillance, state corruption, corporate overlords, control of our infrastructure, right to access education and culture.
The pirate movement lost all its battles, Sunde claims, and he feels it's now time to get rid of this "stupid culture of having a stupid culture". Sunde rallies against the idea that pirates are cool and believes it's time to grow up and focus on the big ideological picture, claiming the pirate movement is stuck in 2005 and needs to evolve:
A party needs to be able to have that ideological big picture view. Who can say what the “pirate movement’s” view on immigration is? Or the war against drugs and so on? It would be different in each country. There’s no alignment here.
So fuck the “pirate movement”. Rename it, re-brand it, do whatever you want. Just fucking don’t be a pirate. Be something more awesome. Be a world citizen that cares about the same topics. Join other parties and make them understand the topics at hand. Infiltrate them. Cooperate and have people join all the parties in your nation, make sure they all agree. Be a fucking undercover ninja for all I care. Just don’t sing songs about pirate booty, looting and shit.